Who I Am … Experienced Marketing Executive
Strategic and innovative transformational leader with broad marketing and sales experience in software, service and manufacturing organizations, ranging from start-up to Fortune 100 environments.
Expertise in strategic planning, brand development and messaging, product launch and market expansion, demand generation, digital / social marketing and advertising, public relations, campaign and operational analytics, sales enablement, account management, and business development.
Adept at driving results and consensus within highly matrixed environments; while building and mentoring “purpose” motivated teams that outperform targets and expectations.
What I Do … Transform Marketing Teams
How I Add Value … Improve Profitability & Brand Equity
Strategic and innovative transformational leader with broad marketing and sales experience in software, service and manufacturing organizations, ranging from start-up to Fortune 100 environments.
Expertise in strategic planning, brand development and messaging, product launch and market expansion, demand generation, digital / social marketing and advertising, public relations, campaign and operational analytics, sales enablement, account management, and business development.
Adept at driving results and consensus within highly matrixed environments; while building and mentoring “purpose” motivated teams that outperform targets and expectations.
What I Do … Transform Marketing Teams
- Target content to be aligned with key segments
- Optimize the marketing mix to align with customer’s life cycle
- Analyze performance to improve ROI and pipeline growth
- Focus key messages on “why,” not simply “how and what”
How I Add Value … Improve Profitability & Brand Equity
- Implement demand generation best practices to grow the pipeline (SiriusDecisions and Account-Based Marketing)
- Optimize product messaging to increase sales enablement tools (value propositions and competitive positioning)
- Analyze marketing results to optimize and improve lead quality (operations, conversion rate, and cost of acquisition) and ROI
- Lead and transform with strategic & practitioner experience (managing and mentoring millennials)