Why:
Define & Protect
Purpose
- Solving a Problem
- Making Something Possible
- Pain Points
Who:
Understand & Serve
People
Persona
- Needs
- Wants
- Desires
- Behaviors
Persona
- Company
- Decisions
- R&R
Where:
Study & Apply
Ecosystem
- People
- Segments
- Verticals
- Trends
- Traits
- Culture
- Buying Groups
What:
Create & Apply - Drive Demand
Solutions
- Solve the problem
- Make it possible
- Always has a purpose
- Meets a need
- Evolves the ecosystem
How:
Develop & Optimize
Experience (Product & Brand)
Engagement (Channels, Content, Timing, Advocacy)
- Simple
- Integrated
- Leading
- Quality & Quantity
Engagement (Channels, Content, Timing, Advocacy)
- Awareness
- Consideration
- Commitment
- Referral